Microsoft Unified Communications

Some agencies might shy from having to execute a global brand launch in a mere 90 days—an event that will hardly go unnoticed when it features Bill Gates as keynote speaker—but we find that kind of opportunity inspiring. We stepped right in and assumed all production responsibilities, including creating an IT network that the selected venue lacked, in addition to directing all the custom staging, live performances, and complex technical demos. The result was a stunning success, bringing the new brand to life in a fully experiential way.

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