THQ

THQ's latest entry in their MX vs. ATV franchise, "Reflex," represented a huge leap forward in quality of game play. Radarworks created the campaign around this title showcasing extreme examples of a Motocross rider testing his reflexes in preparation for the "most controllable, most advanced off-road racing game," with a challenge to the viewer: "What are you doing to get your reflexes ready?" The unique look, outlandish scenarios and dark humor made these spots stand-outs in the category.

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